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Two Hours On the Front Lines
One Day On the Front
Lines
Every Day On the Front
Lines
Two Hours On the Front Lines of Strategy
Our two-hour sessions enable your people to see their strategic role in
an entirely new
way. These sessions can be designed for medium-sized (50–100 people) to large
(100-plus people) audiences. These programs come in a variety of
"flavors," for different front-line groups: sales, marketing, customer support,
etc.
In these sessions, we want to give
your people an overview of how to use the tools of strategic analysis—not only
to understand their current strategic position but to analyze how that position
changes over time. We then teach them the four steps that Sun Tzu teaches
for advancing a position. We show them how they can use this “progress cycle” to continually improve the key elements of their
position.
We usually make these presentations
to an organization’s employees (often their sales and marketing people) or to an
association’s members.
This analysis training has two
goals:
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The first goal is to excite the members of the audience about how easy it is to use better
strategy in their day-to-day decision-making.
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The second goal is teach your people how to leverage the
existing elements of their position to improve your organization’s strategic
position.
 The slide shows
we use in these training sessions delve more deeply into illustrating strategic concepts
and their interrelationships. We use bullet points addressing your group’s
specific strategic situation.
During these sessions, we want our audiences
to participate. We poll
them as a group and then ask specific questions of individuals to highlight
the challenges of making good strategic decisions. Then we explain how Sun
Tzu’s The Art of War addresses these issues.
Before preparing a strategic
analysis session, we have to discuss
the audience’s strategic challenges with a number of people involved in the
event. Generally we talk with the event organizer and to several
typical attendees. In preparation, we ask a series of questions regarding the
following:
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Your company’s or association’s core philosophy
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The changing conditions in your business environment
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The nature of your marketplace
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The decisions that attendees must make
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The different methods used by attendees to do their jobs
In the end, an extended session
should
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excite
your people about thinking more strategically,
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teach them how to use the five key factors to continually
analyze their changing position,
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train them to use the four steps of the progress cycle to
improve their strategic position more consistently, and
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instill
in all attendees the desire to improve their understanding of strategy and
the quality of their strategic decisions.
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